The primer of social media analytics

Samuel Fosso Wamba; Shahriar Akter; Hyunjin Kang; Mithu Bhattacharya; Mohammed Upal

doi:10.4018/JOEUC.2016040101

The primer of social media analytics

Samuel Fosso Wamba, Shahriar Akter, Hyunjin Kang, Mithu Bhattacharya, Mohammed Upal

Research output: Contribution to journal › Article › peer-review

28 Citations (Scopus)

Abstract

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

Original language	English
Pages (from-to)	1-12
Number of pages	12
Journal	Journal of Organizational and End User Computing
Volume	28
Issue number	2
DOIs	https://doi.org/10.4018/JOEUC.2016040101
Publication status	Published - Apr 1 2016
Externally published	Yes

Bibliographical note

Publisher Copyright:
© Copyright 2016, IGI Global.

ASJC Scopus Subject Areas

Human-Computer Interaction
Computer Science Applications
Strategy and Management

Keywords

Big data analytics
Firm performance
Social media
Social media analytics
Social media data

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10.4018/JOEUC.2016040101

Cite this

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The primer of social media analytics

Abstract

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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