The role of influencer endorsements in users' willingness to pay for knowledge products: An empirical investigation

Xiaoyu Chen; Alton Y.K. Chua

doi:10.4337/9781802203967.00029

The role of influencer endorsements in users' willingness to pay for knowledge products: An empirical investigation

Xiaoyu Chen^*, Alton Y.K. Chua

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

5 Citations (Scopus)

Original language	English
Title of host publication	The Elgar Companion to Information Economics
Publisher	Edward Elgar Publishing Ltd.
Pages	379-394
Number of pages	16
ISBN (Electronic)	9781802203967
ISBN (Print)	9781802203950
DOIs	https://doi.org/10.4337/9781802203967.00029
Publication status	Published - Mar 12 2024
Externally published	Yes

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.4337/9781802203967.00029

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The role of influencer endorsements in users' willingness to pay for knowledge products: An empirical investigation

ASJC Scopus Subject Areas

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