Theory-driven choice models

Tülin Erdem*, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Hai Che, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer, Peter Reiss

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)

Abstract

We explore issues in theory-driven choice modeling by focusing on partial-equilibrium models of dynamic structural demand with forward-looking decision-makers, full equilibrium models that integrate the supply side, integration of bounded rationality in dynamic structural models of choice and public policy implications of these models.

Original languageEnglish
Pages (from-to)225-237
Number of pages13
JournalMarketing Letters
Volume16
Issue number3-4
DOIs
Publication statusPublished - Dec 2005
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Dynamic choice
  • Heuristics and biases
  • Structural modeling and estimation

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