TY - GEN
T1 - Trust cues fostering initial consumers' trust
T2 - 2nd ACM SIGHIT International Health Informatics Symposium, IHI'12
AU - Theng, Yin Leng
AU - Goh, Lynette Ying Qin
AU - Tin, May Thet
AU - Sopra, Rajkumar
AU - Kumar, Senthil
AU - Kumar, Praveen
PY - 2012
Y1 - 2012
N2 - The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites.
AB - The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites.
KW - Content analysis
KW - Design
KW - Healthcare
KW - Nutrition
KW - Trust
KW - Trust cues
KW - Usability
UR - http://www.scopus.com/inward/record.url?scp=84863246391&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84863246391&partnerID=8YFLogxK
U2 - 10.1145/2110363.2110462
DO - 10.1145/2110363.2110462
M3 - Conference contribution
AN - SCOPUS:84863246391
SN - 9781450307819
T3 - IHI'12 - Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium
SP - 807
EP - 811
BT - IHI'12 - Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium
Y2 - 28 January 2012 through 30 January 2012
ER -