Understanding the process of writing fake online reviews

Snehasish Banerjee; Alton Y.K. Chua

doi:10.1109/ICDIM.2014.6991395

Understanding the process of writing fake online reviews

Snehasish Banerjee, Alton Y.K. Chua

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

18 Citations (Scopus)

Abstract

Although the prevalence of fake online reviews for products and services is deemed to have become an epidemic, little is known about the strategies used to write such bogus entries. Hence, this paper conducts an exploratory study to understand the process by which fake reviews are written. Participants were invited to write fake reviews for hotels in a research setting. Thereafter, they were asked to answer a questionnaire which solicited qualitative responses about their strategies. Results indicate that the process of writing fake reviews commences with extensive information gathering via common review websites such as TripAdvisor as well as search engines such as Google. The gathered information is then used as cues to write short, catchy and succinct fake review titles, as well as informative and subjective fake review descriptions. Adequate efforts are generally invested to blur the lines between fake reviews and authentic entries.

Original language	English
Title of host publication	2014 9th International Conference on Digital Information Management, ICDIM 2014
Editors	Khongsak Srikaeo, Buncha Samruayruen, Pit Pichappan, Muhammad Asif Naeem
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	68-73
Number of pages	6
ISBN (Electronic)	9781479954209
DOIs	https://doi.org/10.1109/ICDIM.2014.6991395
Publication status	Published - Dec 17 2014
Externally published	Yes
Event	9th International Conference on Digital Information Management, ICDIM 2014 - Bangkok, Thailand Duration: Sept 29 2014 → Oct 1 2014

Publication series

Name	2014 9th International Conference on Digital Information Management, ICDIM 2014

Conference

Conference	9th International Conference on Digital Information Management, ICDIM 2014
Country/Territory	Thailand
City	Bangkok
Period	9/29/14 → 10/1/14

Bibliographical note

Publisher Copyright:
© 2014 IEEE.

ASJC Scopus Subject Areas

Information Systems
Information Systems and Management

Keywords

e-business
e-commerce
e-word-of-mouth
fake online reviews
writing strategies

Access to Document

10.1109/ICDIM.2014.6991395

Cite this

Banerjee, S., & Chua, A. Y. K. (2014). Understanding the process of writing fake online reviews. In K. Srikaeo, B. Samruayruen, P. Pichappan, & M. A. Naeem (Eds.), 2014 9th International Conference on Digital Information Management, ICDIM 2014 (pp. 68-73). Article 6991395 (2014 9th International Conference on Digital Information Management, ICDIM 2014). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICDIM.2014.6991395

Banerjee, Snehasish ; Chua, Alton Y.K. / Understanding the process of writing fake online reviews. 2014 9th International Conference on Digital Information Management, ICDIM 2014. editor / Khongsak Srikaeo ; Buncha Samruayruen ; Pit Pichappan ; Muhammad Asif Naeem. Institute of Electrical and Electronics Engineers Inc., 2014. pp. 68-73 (2014 9th International Conference on Digital Information Management, ICDIM 2014).

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abstract = "Although the prevalence of fake online reviews for products and services is deemed to have become an epidemic, little is known about the strategies used to write such bogus entries. Hence, this paper conducts an exploratory study to understand the process by which fake reviews are written. Participants were invited to write fake reviews for hotels in a research setting. Thereafter, they were asked to answer a questionnaire which solicited qualitative responses about their strategies. Results indicate that the process of writing fake reviews commences with extensive information gathering via common review websites such as TripAdvisor as well as search engines such as Google. The gathered information is then used as cues to write short, catchy and succinct fake review titles, as well as informative and subjective fake review descriptions. Adequate efforts are generally invested to blur the lines between fake reviews and authentic entries.",

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Banerjee, S & Chua, AYK 2014, Understanding the process of writing fake online reviews. in K Srikaeo, B Samruayruen, P Pichappan & MA Naeem (eds), 2014 9th International Conference on Digital Information Management, ICDIM 2014., 6991395, 2014 9th International Conference on Digital Information Management, ICDIM 2014, Institute of Electrical and Electronics Engineers Inc., pp. 68-73, 9th International Conference on Digital Information Management, ICDIM 2014, Bangkok, Thailand, 9/29/14. https://doi.org/10.1109/ICDIM.2014.6991395

Understanding the process of writing fake online reviews. / Banerjee, Snehasish; Chua, Alton Y.K.
2014 9th International Conference on Digital Information Management, ICDIM 2014. ed. / Khongsak Srikaeo; Buncha Samruayruen; Pit Pichappan; Muhammad Asif Naeem. Institute of Electrical and Electronics Engineers Inc., 2014. p. 68-73 6991395 (2014 9th International Conference on Digital Information Management, ICDIM 2014).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Banerjee S, Chua AYK. Understanding the process of writing fake online reviews. In Srikaeo K, Samruayruen B, Pichappan P, Naeem MA, editors, 2014 9th International Conference on Digital Information Management, ICDIM 2014. Institute of Electrical and Electronics Engineers Inc. 2014. p. 68-73. 6991395. (2014 9th International Conference on Digital Information Management, ICDIM 2014). doi: 10.1109/ICDIM.2014.6991395

Understanding the process of writing fake online reviews

Abstract

Publication series

Conference

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this