Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design

Chei Sian Lee; Dion Hoe Lian Goh; Shermine Shimin Lau; Wei Yan Low; Shu Fan

doi:10.1007/978-3-031-19679-9_21

Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design

Chei Sian Lee^*, Dion Hoe Lian Goh, Shermine Shimin Lau, Wei Yan Low, Shu Fan

^*Corresponding author for this work

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Citations (Scopus)

Abstract

Despite growing interest in interface designs for mobile applications, research on the use of cute aesthetics in mobile interface design has largely been unexplored. Hence, this research aims to fill this gap by studying perceptions of cute aesthetics in mobile interface designs. Here, cute aesthetics refer to the use of cute design elements and bright colors in the interface designs as they are deemed to be attractive and appealing. A total of 166 participants were recruited to participate in a study to evaluate three sets of cute aesthetic designs. Findings revealed that participants responded favorably toward cute aesthetics and suggest that cute aesthetics is a plausible approach to engaging online mobile users. This study contributes to a better understanding of the conceptualization of cute aesthetics to be used in mobile interface design for the masses.

Original language	English
Title of host publication	HCI International 2022 – Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings
Editors	Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	164-171
Number of pages	8
ISBN (Print)	9783031196782
DOIs	https://doi.org/10.1007/978-3-031-19679-9_21
Publication status	Published - 2022
Externally published	Yes
Event	24th International Conference on Human-Computer Interaction, HCII 2022 - Virtual, Online Duration: Jun 26 2022 → Jul 1 2022

Publication series

Name	Communications in Computer and Information Science
Volume	1654 CCIS
ISSN (Print)	1865-0929
ISSN (Electronic)	1865-0937

Conference

Conference	24th International Conference on Human-Computer Interaction, HCII 2022
City	Virtual, Online
Period	6/26/22 → 7/1/22

Bibliographical note

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

ASJC Scopus Subject Areas

General Computer Science
General Mathematics

Keywords

Cute aesthetics
Cuteness
Interface design
Mobile devices

Access to Document

10.1007/978-3-031-19679-9_21

Cite this

Lee, C. S., Goh, D. H. L., Lau, S. S., Low, W. Y., & Fan, S. (2022). Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design. In C. Stephanidis, M. Antona, S. Ntoa, & G. Salvendy (Eds.), HCI International 2022 – Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings (pp. 164-171). (Communications in Computer and Information Science; Vol. 1654 CCIS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-19679-9_21

Lee, Chei Sian ; Goh, Dion Hoe Lian ; Lau, Shermine Shimin et al. / Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design. HCI International 2022 – Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings. editor / Constantine Stephanidis ; Margherita Antona ; Stavroula Ntoa ; Gavriel Salvendy. Springer Science and Business Media Deutschland GmbH, 2022. pp. 164-171 (Communications in Computer and Information Science).

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title = "Understanding Users{\textquoteright} Perception of Cute Aesthetics in Mobile Interface Design",

abstract = "Despite growing interest in interface designs for mobile applications, research on the use of cute aesthetics in mobile interface design has largely been unexplored. Hence, this research aims to fill this gap by studying perceptions of cute aesthetics in mobile interface designs. Here, cute aesthetics refer to the use of cute design elements and bright colors in the interface designs as they are deemed to be attractive and appealing. A total of 166 participants were recruited to participate in a study to evaluate three sets of cute aesthetic designs. Findings revealed that participants responded favorably toward cute aesthetics and suggest that cute aesthetics is a plausible approach to engaging online mobile users. This study contributes to a better understanding of the conceptualization of cute aesthetics to be used in mobile interface design for the masses.",

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author = "Lee, {Chei Sian} and Goh, {Dion Hoe Lian} and Lau, {Shermine Shimin} and Low, {Wei Yan} and Shu Fan",

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Lee, CS, Goh, DHL, Lau, SS, Low, WY & Fan, S 2022, Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design. in C Stephanidis, M Antona, S Ntoa & G Salvendy (eds), HCI International 2022 – Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings. Communications in Computer and Information Science, vol. 1654 CCIS, Springer Science and Business Media Deutschland GmbH, pp. 164-171, 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual, Online, 6/26/22. https://doi.org/10.1007/978-3-031-19679-9_21

Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design. / Lee, Chei Sian; Goh, Dion Hoe Lian; Lau, Shermine Shimin et al.
HCI International 2022 – Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings. ed. / Constantine Stephanidis; Margherita Antona; Stavroula Ntoa; Gavriel Salvendy. Springer Science and Business Media Deutschland GmbH, 2022. p. 164-171 (Communications in Computer and Information Science; Vol. 1654 CCIS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Lau, Shermine Shimin

AU - Low, Wei Yan

AU - Fan, Shu

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AB - Despite growing interest in interface designs for mobile applications, research on the use of cute aesthetics in mobile interface design has largely been unexplored. Hence, this research aims to fill this gap by studying perceptions of cute aesthetics in mobile interface designs. Here, cute aesthetics refer to the use of cute design elements and bright colors in the interface designs as they are deemed to be attractive and appealing. A total of 166 participants were recruited to participate in a study to evaluate three sets of cute aesthetic designs. Findings revealed that participants responded favorably toward cute aesthetics and suggest that cute aesthetics is a plausible approach to engaging online mobile users. This study contributes to a better understanding of the conceptualization of cute aesthetics to be used in mobile interface design for the masses.

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ER -

Lee CS, Goh DHL, Lau SS, Low WY, Fan S. Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design. In Stephanidis C, Antona M, Ntoa S, Salvendy G, editors, HCI International 2022 – Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings. Springer Science and Business Media Deutschland GmbH. 2022. p. 164-171. (Communications in Computer and Information Science). doi: 10.1007/978-3-031-19679-9_21

Understanding Users’ Perception of Cute Aesthetics in Mobile Interface Design

Abstract

Publication series

Conference

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this