Abstract
Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users' motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 1574-1595 |
| Number of pages | 22 |
| Journal | Information Communication and Society |
| Volume | 16 |
| Issue number | 10 |
| DOIs | |
| Publication status | Published - Dec 2013 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Communication
- Library and Information Sciences
Keywords
- actual consumption
- bootstrapping
- motivation
- online news
- structural equation modeling (SEM)
- uses and gratifications (U&G)