Abstract
This study, based on a survey of 206 online editors, tests a theoretical framework guided by field theory that seeks to explain the patterns of how journalists use Web analytics in their news work. Using structural equation modeling, this study finds that journalists' perception of competition in the field and their conceptions of the audience as a particular form of capital lead them to using Web analytics in particular ways.
Original language | English |
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Pages (from-to) | 782-799 |
Number of pages | 18 |
Journal | Journalism Studies |
Volume | 16 |
Issue number | 6 |
DOIs | |
Publication status | Published - Nov 2 2015 |
Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2014 Taylor & Francis.
ASJC Scopus Subject Areas
- Communication
Keywords
- audience
- field theory
- gatekeeping
- journalism
- journalists
- online news
- Web analytics