Wired to Offend: Cancel Culture Meets Generative Artificial Intelligence

Andrew Prahl*, Koh Jie Qing Shanice, Tan Ann Qi Justina

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Cancel culture has been limited to individuals and corporations being cancelled. However, AI is also getting cancelled, challenging our understanding of machine autonomy and cancel culture. This paper investigates how AI cancellation is discussed on X (Twitter) using a recent AI cancellation incident involving Nothing, Forever, an AI-generated parody of Seinfeld. Qualitative content analysis is performed on 734 relevant posts to extract the main categories dominating the discourse, including emotional expression, attitudes toward AI, and discussion of human versus AI qualities. The results provide insights regarding how people perceive the autonomy of AI and who is responsible for AI output.

Original languageEnglish
Pages (from-to)81-99
Number of pages19
JournalHuman-Machine Communication
Volume9
DOIs
Publication statusPublished - 2024
Externally publishedYes

Bibliographical note

Publisher Copyright:
Copyright 2024 Authors.

ASJC Scopus Subject Areas

  • Health(social science)
  • Communication
  • Social Sciences (miscellaneous)

Keywords

  • artificial intelligence
  • autonomy
  • cancel culture
  • freedom of speech
  • human-machine communication

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