Dr. Hye Kyung (Kay) Kim is an Associate Professor in the Wee Kim Wee School of Communication and Information (WKWSCI). Her overarching research goal is to apply communication and social psychological theories to understand the processing and effects of communicative interactions in health. She is particularly interested in the role of self-defense motives in health-decision making and the processing of personally relevant risk information in mediated contexts. Her research ultimately seeks to develop theory driven communication strategies that overcome resistance to health persuasion. Her work has appeared in top-tier peer-reviewed academic journals such as Journal of Health Communication, Health Communication, Human Communication Research, Risk Analysis, and New Media & Society. She won various research awards, including Thesis Awards from the Institute for Public Relations and the International Communication Association (ICA). She is currently serving as an Associate Editor for the Journal of Health Communication.