Corporate social responsibility and classical competitive strategies of maritime transport firms: A contingency-fit perspective

Kum Fai Yuen; Vinh V. Thai; Yiik Diew Wong

doi:10.1016/j.tra.2017.01.020

Corporate social responsibility and classical competitive strategies of maritime transport firms: A contingency-fit perspective

Kum Fai Yuen, Vinh V. Thai^*, Yiik Diew Wong

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

51 Citations (Scopus)

Abstract

Drawing on path dependence theory, this paper argues that the financial benefits from engaging Corporate Social Responsibility (CSR) are contingent on the primary competitive strategy employed by shipping firms. Survey data were collected from 223 shipping firms operating in Singapore and analysed using hierarchical regression modelling. The results reveal that there are greater financial benefits for shipping firms employing the strategy of differentiation (rather than that of low-cost) to implement CSR by virtue of greater mass in existing complementary resources (operational fit) as well as inherent congruency with customers’ value orientation (customer fit).

Original language	English
Pages (from-to)	1-13
Number of pages	13
Journal	Transportation Research, Part A: Policy and Practice
Volume	98
DOIs	https://doi.org/10.1016/j.tra.2017.01.020
Publication status	Published - Apr 1 2017
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2017 Elsevier Ltd

ASJC Scopus Subject Areas

Civil and Structural Engineering
Business, Management and Accounting (miscellaneous)
Transportation
Aerospace Engineering
Management Science and Operations Research

Keywords

Classical competitive strategies
Contingency theory
Corporate social responsibility
Financial performance
Maritime transport
Path dependence theory
Strategic management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.tra.2017.01.020

Cite this

@article{497079e4d3074bbc8d5dd39d498472fc,

title = "Corporate social responsibility and classical competitive strategies of maritime transport firms: A contingency-fit perspective",

abstract = "Drawing on path dependence theory, this paper argues that the financial benefits from engaging Corporate Social Responsibility (CSR) are contingent on the primary competitive strategy employed by shipping firms. Survey data were collected from 223 shipping firms operating in Singapore and analysed using hierarchical regression modelling. The results reveal that there are greater financial benefits for shipping firms employing the strategy of differentiation (rather than that of low-cost) to implement CSR by virtue of greater mass in existing complementary resources (operational fit) as well as inherent congruency with customers{\textquoteright} value orientation (customer fit).",

keywords = "Classical competitive strategies, Contingency theory, Corporate social responsibility, Financial performance, Maritime transport, Path dependence theory, Strategic management",

author = "Yuen, {Kum Fai} and Thai, {Vinh V.} and Wong, {Yiik Diew}",

note = "Publisher Copyright: {\textcopyright} 2017 Elsevier Ltd",

year = "2017",

month = apr,

day = "1",

doi = "10.1016/j.tra.2017.01.020",

language = "English",

volume = "98",

pages = "1--13",

journal = "Transportation Research, Part A: Policy and Practice",

issn = "0965-8564",

publisher = "Elsevier Limited",

}

TY - JOUR

T1 - Corporate social responsibility and classical competitive strategies of maritime transport firms

T2 - A contingency-fit perspective

AU - Yuen, Kum Fai

AU - Thai, Vinh V.

AU - Wong, Yiik Diew

PY - 2017/4/1

Y1 - 2017/4/1

N2 - Drawing on path dependence theory, this paper argues that the financial benefits from engaging Corporate Social Responsibility (CSR) are contingent on the primary competitive strategy employed by shipping firms. Survey data were collected from 223 shipping firms operating in Singapore and analysed using hierarchical regression modelling. The results reveal that there are greater financial benefits for shipping firms employing the strategy of differentiation (rather than that of low-cost) to implement CSR by virtue of greater mass in existing complementary resources (operational fit) as well as inherent congruency with customers’ value orientation (customer fit).

AB - Drawing on path dependence theory, this paper argues that the financial benefits from engaging Corporate Social Responsibility (CSR) are contingent on the primary competitive strategy employed by shipping firms. Survey data were collected from 223 shipping firms operating in Singapore and analysed using hierarchical regression modelling. The results reveal that there are greater financial benefits for shipping firms employing the strategy of differentiation (rather than that of low-cost) to implement CSR by virtue of greater mass in existing complementary resources (operational fit) as well as inherent congruency with customers’ value orientation (customer fit).

KW - Classical competitive strategies

KW - Contingency theory

KW - Corporate social responsibility

KW - Financial performance

KW - Maritime transport

KW - Path dependence theory

KW - Strategic management

UR - http://www.scopus.com/inward/record.url?scp=85012070550&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85012070550&partnerID=8YFLogxK

U2 - 10.1016/j.tra.2017.01.020

DO - 10.1016/j.tra.2017.01.020

M3 - Article

AN - SCOPUS:85012070550

SN - 0965-8564

VL - 98

SP - 1

EP - 13

JO - Transportation Research, Part A: Policy and Practice

JF - Transportation Research, Part A: Policy and Practice

ER -

Corporate social responsibility and classical competitive strategies of maritime transport firms: A contingency-fit perspective

Abstract

Bibliographical note

ASJC Scopus Subject Areas

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this