TY - GEN
T1 - Decision making on open innovation websites
AU - Pee, L. G.
PY - 2014
Y1 - 2014
N2 - Firms are increasingly organizing virtual new product development (NPD) initiatives to solicit ideas and suggestions from external parties such as customers. While virtual NPD provides firms with unprecedented access to external knowledge, the diversity of input and participants also poses challenges to decision making. This study develops the concept of decision openness and examines whether making decisions with respect to the opinion of external participants influences product sales growth over time. Decision openness in product development activities is distinguished from that in commercialization activities to examine their differential impacts.
AB - Firms are increasingly organizing virtual new product development (NPD) initiatives to solicit ideas and suggestions from external parties such as customers. While virtual NPD provides firms with unprecedented access to external knowledge, the diversity of input and participants also poses challenges to decision making. This study develops the concept of decision openness and examines whether making decisions with respect to the opinion of external participants influences product sales growth over time. Decision openness in product development activities is distinguished from that in commercialization activities to examine their differential impacts.
KW - Decision making
KW - New product development
KW - Open innovation
UR - http://www.scopus.com/inward/record.url?scp=84902241978&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84902241978&partnerID=8YFLogxK
U2 - 10.3233/978-1-61499-399-5-363
DO - 10.3233/978-1-61499-399-5-363
M3 - Conference contribution
AN - SCOPUS:84902241978
SN - 9781614993988
T3 - Frontiers in Artificial Intelligence and Applications
SP - 363
EP - 368
BT - DSS 2.0 - Supporting Decision Making with New Technologies
A2 - Phillips-Wren, Gloria
A2 - Carlsson, Sven
A2 - Respicio, Ana
A2 - Brezillon, Patrick
PB - IOS Press BV
ER -