Exploring barriers underlying college students’ adoption of MOOCs

Long Ma; Chei Sian Lee

doi:10.1145/3134271.3134274

Exploring barriers underlying college students’ adoption of MOOCs

Long Ma, Chei Sian Lee

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Citations (Scopus)

Abstract

MOOCs (Massive Open Online Courses) promise huge benefits to students by delivering free course content anytime anywhere. The access to MOOCs will be beneficial to students worldwide especially those in developing countries and regions. However, in contrary to its projected vision, the adoption rate among students is still very low. The purpose of the present study is to investigate the barriers that hinder students from using this educational innovation. Specifically, Innovation Resistance Theory is applied as the theoretical foundation, in which barriers derived from usage, value, risk, tradition and image are examined. By conducting focus-group interviews with 69 college students, usage barrier and tradition barrier were the most quoted obstacles to MOOC’s adoption among college students, followed by value barrier and image barrier. Risk barrier was the least mentioned obstacle. In addition, our results identified some additional factors (e.g., lack of self-control, publicity) which were not included in innovation resistance theory but showed significant explanation power towards students’ resistance to MOOCs. Implications and suggestions are discussed at the end of the paper.

Original language	English
Title of host publication	2017 International Conference on Business and Information Management, ICBIM 2017
Publisher	Association for Computing Machinery
Pages	92-96
Number of pages	5
ISBN (Electronic)	9781450352765
DOIs	https://doi.org/10.1145/3134271.3134274
Publication status	Published - Jul 23 2017
Externally published	Yes
Event	2017 International Conference on Business and Information Management, ICBIM 2017 - Beijing, China Duration: Jul 23 2017 → Jul 25 2017

Publication series

Name	ACM International Conference Proceeding Series
Volume	Part F131932

Conference

Conference	2017 International Conference on Business and Information Management, ICBIM 2017
Country/Territory	China
City	Beijing
Period	7/23/17 → 7/25/17

Bibliographical note

Publisher Copyright:
© 2017 Association for Computing Machinery.

ASJC Scopus Subject Areas

Software
Human-Computer Interaction
Computer Vision and Pattern Recognition
Computer Networks and Communications

Keywords

Barriers of innovation adoption
Innovation Resistance Theory (IRT)
MOOCs
Self-control

Access to Document

10.1145/3134271.3134274

Cite this

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title = "Exploring barriers underlying college students{\textquoteright} adoption of MOOCs",

abstract = "MOOCs (Massive Open Online Courses) promise huge benefits to students by delivering free course content anytime anywhere. The access to MOOCs will be beneficial to students worldwide especially those in developing countries and regions. However, in contrary to its projected vision, the adoption rate among students is still very low. The purpose of the present study is to investigate the barriers that hinder students from using this educational innovation. Specifically, Innovation Resistance Theory is applied as the theoretical foundation, in which barriers derived from usage, value, risk, tradition and image are examined. By conducting focus-group interviews with 69 college students, usage barrier and tradition barrier were the most quoted obstacles to MOOC{\textquoteright}s adoption among college students, followed by value barrier and image barrier. Risk barrier was the least mentioned obstacle. In addition, our results identified some additional factors (e.g., lack of self-control, publicity) which were not included in innovation resistance theory but showed significant explanation power towards students{\textquoteright} resistance to MOOCs. Implications and suggestions are discussed at the end of the paper.",

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Ma, L & Lee, CS 2017, Exploring barriers underlying college students’ adoption of MOOCs. in 2017 International Conference on Business and Information Management, ICBIM 2017. ACM International Conference Proceeding Series, vol. Part F131932, Association for Computing Machinery, pp. 92-96, 2017 International Conference on Business and Information Management, ICBIM 2017, Beijing, China, 7/23/17. https://doi.org/10.1145/3134271.3134274

Exploring barriers underlying college students’ adoption of MOOCs. / Ma, Long; Lee, Chei Sian.
2017 International Conference on Business and Information Management, ICBIM 2017. Association for Computing Machinery, 2017. p. 92-96 (ACM International Conference Proceeding Series; Vol. Part F131932).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Exploring barriers underlying college students’ adoption of MOOCs

Abstract

Publication series

Conference

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this