Instagram this! sharing photos on Instagram

Chei Sian Lee*, Nur Alifah Binte Abu Bakar, Raudhah Binti Muhammad Dahri, Sei Ching Joanna Sin

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

17 Citations (Scopus)

Abstract

Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and selfrepresentation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed.

Original languageEnglish
Title of host publicationDigital Libraries
Subtitle of host publicationProviding Quality Information - 17th International Conference on Asia-Pacific Digital Libraries, ICADL 2015, Proceedings
EditorsRobert B. Allen, Jane Hunter, Marcia L. Zeng
PublisherSpringer Verlag
Pages132-141
Number of pages10
ISBN (Print)9783319279732
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event17th International Conference on Digital Libraries: Providing Quality Information, ICADL 2015 - Seoul, Korea, Republic of
Duration: Dec 9 2015Dec 12 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9469
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference17th International Conference on Digital Libraries: Providing Quality Information, ICADL 2015
Country/TerritoryKorea, Republic of
CitySeoul
Period12/9/1512/12/15

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

ASJC Scopus Subject Areas

  • Theoretical Computer Science
  • General Computer Science

Keywords

  • Motivations
  • Photo social network services
  • Photo-sharing

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