Investigating the use of MOOCs: An innovation adoption perspective

Long Ma, Chei Sian Lee

Research output: Contribution to conferencePaperpeer-review

4 Citations (Scopus)

Abstract

MOOCs (Massive Online Open Courses) are deemed to address the digital divide and promote equity in educational opportunities. However, the adoption rate of MOOCs is still low while the dropout rate is high, especially in developing countries. Thus, the purpose of the present study is to investigate what factors impact learners’ adoption of MOOCs in developing countries. Based on an innovation adoption perspective, potential drivers and barriers are derived the three dimensions – user characteristics, MOOC features, and the social environment. Eight hundred and thirteen individuals in a developing country were invited to participate in questionnaire survey. Data collected was analyzed by hierarchical regression method. It is found that self-regulation exerts the most significant impact on individuals’ adoption of MOOCs, followed by perceived usefulness, performance-to-cost, and past experience. In terms of barriers, lack of access to MOOCs and lace of instructions are identified as main obstacles for adoption of MOOCs. In addition, the intention to adopt MOOCs is different between male and female. The implications and future research directions are discussed.

Original languageEnglish
Publication statusPublished - 2017
Externally publishedYes
Event21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 - Langkawi, Malaysia
Duration: Jul 16 2017Jul 20 2017

Conference

Conference21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017
Country/TerritoryMalaysia
CityLangkawi
Period7/16/177/20/17

Bibliographical note

Publisher Copyright:
© PACIS 2017.

ASJC Scopus Subject Areas

  • Information Systems

Keywords

  • Developing countries
  • Drivers and barriers
  • Innovation adoption
  • MOOCs

Fingerprint

Dive into the research topics of 'Investigating the use of MOOCs: An innovation adoption perspective'. Together they form a unique fingerprint.

Cite this