Negative online consumer reviews: Can the impact be mitigated?

L. G. Pee

doi:10.2501/IJMR-2016-035

Negative online consumer reviews: Can the impact be mitigated?

L. G. Pee^*

^*Corresponding author for this work

Nanyang Technological University

Research output: Contribution to journal › Article › peer-review

25 Citations (Scopus)

Original language	English
Pages (from-to)	545-568
Number of pages	24
Journal	International Journal of Market Research
Volume	58
Issue number	4
DOIs	https://doi.org/10.2501/IJMR-2016-035
Publication status	Published - Apr 21 2016
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.2501/IJMR-2016-035

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Negative online consumer reviews: Can the impact be mitigated?

ASJC Scopus Subject Areas

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