Sharing in social news websites: Examining the influence of news attributes and news sharers

Long Ma*, Chei Sian Lee, Dion Hoe Lian Goh

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Citations (Scopus)

Abstract

Social news websites (e.g. Digg, Reddit) have become a new and influential global phenomenon. Such websites present opportunities for individuals to participate in news creation and diffusion and thus have fundamentally transformed the ways people consume and share news. Yet, despite the popularity of these websites, factors influencing news sharing are not well documented. Hence, the objective of this study is to understand the determinants of news sharing in social news websites by examining the influence of news attributes as well as news sharers. A sample of 552 news stories was collected from a well-known and established social news website. Regression analysis was employed to analyze the data. Results indicated that in terms of news attributes, both the salience of news content and types of news were significant predictors of news sharing in social news websites. Specifically, news stories attracting more comments from users were more likely to be shared. We also found that soft news (e.g. sports and entertainment) were more frequently shared than hard news (e.g. politics and business). Contrary to expectations, the influence of news sharers did not significantly impact the extent of news sharing. The implications of the findings and directions for future research are discussed.

Original languageEnglish
Title of host publicationProceedings of the 9th International Conference on Information Technology, ITNG 2012
Pages726-731
Number of pages6
DOIs
Publication statusPublished - 2012
Externally publishedYes
Event9th International Conference on Information Technology, ITNG 2012 - Las Vegas, NV, United States
Duration: Apr 16 2012Apr 18 2012

Publication series

NameProceedings of the 9th International Conference on Information Technology, ITNG 2012

Conference

Conference9th International Conference on Information Technology, ITNG 2012
Country/TerritoryUnited States
CityLas Vegas, NV
Period4/16/124/18/12

ASJC Scopus Subject Areas

  • Computer Networks and Communications

Keywords

  • Information Sharing
  • Social Media
  • Social News Websites
  • Social Sharing
  • Virtual Communities

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