TY - GEN
T1 - Social media use in higher educational organizations
T2 - 5th ACM International Conference on Collaboration Across Boundaries, CABS 2014
AU - Watson-Manheim, Mary Beth
AU - Jones, Steve
AU - Lee, Chei Sian
AU - Welch, Eric
AU - Eason, Jodie
PY - 2014
Y1 - 2014
N2 - In this research, we aim to explore the adoption of social media initiatives in the increasingly global higher education market. We will collect survey data from individuals in different administrative positions at large public universities in Singapore and the United States. We are particularly interested in the consequences for information flows in the organization, as well as the potential impact on traditional coordination, control, and accountability mechanisms. We expect that these consequences may take different forms and have different implications in the two national contexts. Preliminary survey results from the US are briefly discussed.
AB - In this research, we aim to explore the adoption of social media initiatives in the increasingly global higher education market. We will collect survey data from individuals in different administrative positions at large public universities in Singapore and the United States. We are particularly interested in the consequences for information flows in the organization, as well as the potential impact on traditional coordination, control, and accountability mechanisms. We expect that these consequences may take different forms and have different implications in the two national contexts. Preliminary survey results from the US are briefly discussed.
KW - cross-cultural communication
KW - higher education
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=84907066516&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84907066516&partnerID=8YFLogxK
U2 - 10.1145/2631488.2634063
DO - 10.1145/2631488.2634063
M3 - Conference contribution
AN - SCOPUS:84907066516
SN - 9781450325578
T3 - CABS 2014 - Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries
SP - 103
EP - 106
BT - CABS 2014 - Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries
PB - Association for Computing Machinery
Y2 - 20 August 2014 through 22 August 2014
ER -