That's news to me: The influence of perceived gratifications and personal experience on news sharing in social media

Long Ma*, Chei Sian Lee, Dion Hoe Lian Goh

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

35 Citations (Scopus)

Abstract

Sharing news is a popular activity in social media and influence both individuals and society. However, little empirical research has been conducted to explore the motivations underlying users' news sharing behavior. Adopting the uses and gratifications perspective, this study examined the role of gratification factors and user experience in explaining users' news sharing intention on social media. Hierarchical regression was employed to analyze the data collected from 144 undergraduate and graduate students. The results show that status seeking was the strongest motivation in predicting news sharing intention, followed by sociality and informativeness. However, entertainment/escapism was not a significant predictor in contrast to prior work. Further, we examined user experience in predicting news sharing intention and identified it as a significant factor.

Original languageEnglish
Title of host publicationJCDL'11 - Proceedings of the 2011 ACM/IEEE Joint Conference on Digital Libraries
Pages141-144
Number of pages4
DOIs
Publication statusPublished - 2011
Externally publishedYes
Event11th Annual International ACM/IEEE Joint Conference on Digital Libraries, JCDL'11 - Ottawa, ON, Canada
Duration: Jun 13 2011Jun 17 2011

Publication series

NameProceedings of the ACM/IEEE Joint Conference on Digital Libraries
ISSN (Print)1552-5996

Conference

Conference11th Annual International ACM/IEEE Joint Conference on Digital Libraries, JCDL'11
Country/TerritoryCanada
CityOttawa, ON
Period6/13/116/17/11

ASJC Scopus Subject Areas

  • General Engineering

Keywords

  • gratifications
  • news sharing
  • personal experience
  • social media

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