The effect of sustainable shipping practices on shippers’ loyalty: The mediating role of perceived value, trust and transaction cost

Kum Fai Yuen*, Xueqin Wang, Yiik Diew Wong, Qingji Zhou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

100 Citations (Scopus)

Abstract

This study investigates the role of perceived value, trust, and transaction cost in mediating the effect of sustainable shipping practices (SSP) on shippers’ loyalty. Theoretical and alternative models were proposed and compared using survey data collected from 289 shippers. The results show that the relationship between SSP and shippers’ loyalty is mediated by shippers’ perceived value of SSP, shippers’ trust in a shipping company's commitment towards sustainability, and sustainability-related transaction cost. This study offers an alternative theoretical explanation to the relationship and provides important managerial insights to strengthen shippers’ loyalty through implementing SSP.

Original languageEnglish
Pages (from-to)123-135
Number of pages13
JournalTransportation Research, Part E: Logistics and Transportation Review
Volume116
DOIs
Publication statusPublished - Aug 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2018 Elsevier Ltd

ASJC Scopus Subject Areas

  • Business and International Management
  • Civil and Structural Engineering
  • Transportation

Keywords

  • Model comparison
  • Perceived value theory
  • Shipping industry
  • Social exchange theory
  • Sustainable shipping
  • Transaction cost theory

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