TY - GEN
T1 - Understanding perceived gratifications for mobile content sharing and retrieval in a game-based environment
AU - Lee, Chei Sian
AU - Goh, Dion Hoe Lian
AU - Chua, Alton Y.K.
AU - Ang, Rebecca P.
PY - 2009
Y1 - 2009
N2 - The confluence of mobile content sharing and pervasive gaming yields new opportunities for developing novel applications on mobile devices. Yet, studies on users' attitudes and behaviors related to mobile gaming, content sharing and retrieval activities have been lacking. For this reason, the objectives of this paper are two-fold. One, it proposes MARGE, a game which incorporates multiplayer, role-playing pervasive gaming elements into mobile content sharing activities. Two, it seeks to uncover the motivations for content sharing and content retrieval within a game-based environment. Informed by the uses and gratifications paradigm, a survey was designed and administered to 163 graduate students from two large universities. The findings revealed that perceived gratifications factors related to self, personal status and relationship maintenance were significant predictors for content sharing while information quality was a significant predictor for content retrieval. This paper concludes by presenting the implications, limitations and future research directions.
AB - The confluence of mobile content sharing and pervasive gaming yields new opportunities for developing novel applications on mobile devices. Yet, studies on users' attitudes and behaviors related to mobile gaming, content sharing and retrieval activities have been lacking. For this reason, the objectives of this paper are two-fold. One, it proposes MARGE, a game which incorporates multiplayer, role-playing pervasive gaming elements into mobile content sharing activities. Two, it seeks to uncover the motivations for content sharing and content retrieval within a game-based environment. Informed by the uses and gratifications paradigm, a survey was designed and administered to 163 graduate students from two large universities. The findings revealed that perceived gratifications factors related to self, personal status and relationship maintenance were significant predictors for content sharing while information quality was a significant predictor for content retrieval. This paper concludes by presenting the implications, limitations and future research directions.
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U2 - 10.1007/978-3-642-04875-3_22
DO - 10.1007/978-3-642-04875-3_22
M3 - Conference contribution
AN - SCOPUS:77949591128
SN - 9783642048746
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 183
EP - 194
BT - Active Media Technology - 5th International Conference, AMT 2009, Proceedings
T2 - 5th International Conference on Active Media Technology, AMT 2009
Y2 - 22 October 2009 through 24 October 2009
ER -