What Motivates Parents to Mediate Children’s Use of Smartphones? An Application of the Theory of Planned Behavior

Applying the Theory of Planned Behavior (TPB), this study examines parents’ attitudes, social norms, self-efficacy, and intentions regarding parental mediation of children’s smartphone use. A survey conducted with parents of young smartphone users aged 10–17 shows that parents tend to perceive discussion-based active mediation to be more desirable, as compared to rule-making restrictive mediation. Findings also indicate that the extent to which parents believe that they have control over their parental mediation practices plays an important role in forming positive intentions to practice parental mediation, regardless of the mediation domain.