Why do people share news in social media?

Chei Sian Lee*, Long Ma, Dion Hoe Lian Goh

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

38 Citations (Scopus)

Abstract

Sharing news in social media has influence on individuals as well as society and has become a global phenomenon. However, little empirical research has been conducted to understand why people share news in social media. Adopting the uses and gratifications theory, we investigate the gratification factors influencing news sharing intention on social media. A regression analysis was employed to analyze the data collected from 203 undergraduate and graduate students. The results show that informativeness was the strongest motivation in predicting news sharing intention, followed by socializing and status seeking. However, entertainment/escapism was not a significant predictor in contrast to prior work. Implications and opportunities for future work are also discussed.

Original languageEnglish
Title of host publicationActive Media Technology - 7th International Conference, AMT 2011, Proceedings
Pages129-140
Number of pages12
DOIs
Publication statusPublished - 2011
Externally publishedYes
Event7th International Conference on Active Media Technology, AMT 2011 - Lanzhou, China
Duration: Sept 7 2011Sept 9 2011

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6890 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference7th International Conference on Active Media Technology, AMT 2011
Country/TerritoryChina
CityLanzhou
Period9/7/119/9/11

ASJC Scopus Subject Areas

  • Theoretical Computer Science
  • General Computer Science

Keywords

  • gratifications
  • motivations
  • news sharing
  • Social media

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