Why do people view photographs on instagram?

Chei Sian Lee; Sei Ching Joanna Sin

doi:10.1007/978-3-319-49304-6_38

Why do people view photographs on instagram?

Chei Sian Lee^*, Sei Ching Joanna Sin

^*Corresponding author for this work

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

Drawing from the uses and gratifications framework, the aim of the present study is to examine the needs driving users to view photographs on Instagram, a popular photo-sharing social networking service. Data (N = 115) were collected from an online survey. A principal component factor analysis indicated that there were four cluster of needs. Specifically, we found that users were driven by diversion needs, surveillance needs, personal relationship needs, and voyeuristic needs. Further data analysis revealed and found that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Specifically, we found that older respondents were more likely to seek gratifications to meet personal relationship and surveillance needs. We also found that users with more followers viewed photos to seek for diversion and voyeurism needs. Implications of our work are also discussed.

Original language	English
Title of host publication	Digital Libraries
Subtitle of host publication	Knowledge, Information, and Data in an Open Access Society - 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016, Proceedings
Editors	Atsuyuki Morishima, Andreas Rauber, Chern li Liew
Publisher	Springer Verlag
Pages	339-350
Number of pages	12
ISBN (Print)	9783319493039
DOIs	https://doi.org/10.1007/978-3-319-49304-6_38
Publication status	Published - 2016
Externally published	Yes
Event	18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016 - Tsukuba, Japan Duration: Dec 7 2016 → Dec 9 2016

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	10075 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016
Country/Territory	Japan
City	Tsukuba
Period	12/7/16 → 12/9/16

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG 2016.

ASJC Scopus Subject Areas

Theoretical Computer Science
General Computer Science

Keywords

Gratifications
Motivations
Photo social network services
Photo-viewing

Access to Document

10.1007/978-3-319-49304-6_38

Cite this

Lee, C. S., & Sin, S. C. J. (2016). Why do people view photographs on instagram? In A. Morishima, A. Rauber, & C. li Liew (Eds.), Digital Libraries: Knowledge, Information, and Data in an Open Access Society - 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016, Proceedings (pp. 339-350). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10075 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-49304-6_38

Lee, Chei Sian ; Sin, Sei Ching Joanna. / Why do people view photographs on instagram?. Digital Libraries: Knowledge, Information, and Data in an Open Access Society - 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016, Proceedings. editor / Atsuyuki Morishima ; Andreas Rauber ; Chern li Liew. Springer Verlag, 2016. pp. 339-350 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{5bc70df47893450dae5ead44006ff648,

title = "Why do people view photographs on instagram?",

abstract = "Drawing from the uses and gratifications framework, the aim of the present study is to examine the needs driving users to view photographs on Instagram, a popular photo-sharing social networking service. Data (N = 115) were collected from an online survey. A principal component factor analysis indicated that there were four cluster of needs. Specifically, we found that users were driven by diversion needs, surveillance needs, personal relationship needs, and voyeuristic needs. Further data analysis revealed and found that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Specifically, we found that older respondents were more likely to seek gratifications to meet personal relationship and surveillance needs. We also found that users with more followers viewed photos to seek for diversion and voyeurism needs. Implications of our work are also discussed.",

keywords = "Gratifications, Motivations, Photo social network services, Photo-viewing",

author = "Lee, {Chei Sian} and Sin, {Sei Ching Joanna}",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2016.; 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016 ; Conference date: 07-12-2016 Through 09-12-2016",

year = "2016",

doi = "10.1007/978-3-319-49304-6_38",

language = "English",

isbn = "9783319493039",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "339--350",

editor = "Atsuyuki Morishima and Andreas Rauber and {li Liew}, Chern",

booktitle = "Digital Libraries",

address = "Germany",

}

Lee, CS & Sin, SCJ 2016, Why do people view photographs on instagram? in A Morishima, A Rauber & C li Liew (eds), Digital Libraries: Knowledge, Information, and Data in an Open Access Society - 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 10075 LNCS, Springer Verlag, pp. 339-350, 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016, Tsukuba, Japan, 12/7/16. https://doi.org/10.1007/978-3-319-49304-6_38

Why do people view photographs on instagram? / Lee, Chei Sian ; Sin, Sei Ching Joanna.
Digital Libraries: Knowledge, Information, and Data in an Open Access Society - 18th International Conference on Asia-Pacific Digital Libraries, ICADL 2016, Proceedings. ed. / Atsuyuki Morishima; Andreas Rauber; Chern li Liew. Springer Verlag, 2016. p. 339-350 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10075 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution