Why Do Social Media Users Share Misinformation?

Research output: Chapter in Book/Report/Conference proceedingConference contribution

49 Citations (Scopus)

Abstract

Widespread misinformation on social media is a cause of concern. Currently, it is unclear what factors prompt regular social media users with no malicious intent to forward misinformation to their online networks. Using a questionnaire informed by the Uses and Gratifications theory and the literature on rumor research, this study asked university students in Singapore why they shared misinformation on social media. Gender differences were also tested. The study found that perceived information characteristics such as its ability to spark conversations and its catchiness were top factors. Self-expression and socializing motivations were also among the top reasons. Women reported a higher prevalence of misinformation sharing. The implications for the design of social media applications and information literacy training were discussed.

Original languageEnglish
Title of host publicationJCDL 2015 - Proceedings of the 15th ACM/IEEE-CE Joint Conference on Digital Libraries
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages111-114
Number of pages4
ISBN (Electronic)9781450335942
DOIs
Publication statusPublished - Jun 21 2015
Externally publishedYes
Event15th ACM/IEEE-CE Joint Conference on Digital Libraries, JCDL 2015 - Knoxville, United States
Duration: Jun 21 2015Jun 25 2015

Publication series

NameProceedings of the ACM/IEEE Joint Conference on Digital Libraries
Volume2015-June
ISSN (Print)1552-5996

Conference

Conference15th ACM/IEEE-CE Joint Conference on Digital Libraries, JCDL 2015
Country/TerritoryUnited States
CityKnoxville
Period6/21/156/25/15

Bibliographical note

Publisher Copyright:
© 2015 ACM.

ASJC Scopus Subject Areas

  • General Engineering

Keywords

  • perceived information characteristics
  • sharing of misinformation
  • social media
  • uses & gratifications

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