Abstract
Widespread misinformation on social media is a cause of concern. Currently, it is unclear what factors prompt regular social media users with no malicious intent to forward misinformation to their online networks. Using a questionnaire informed by the Uses and Gratifications theory and the literature on rumor research, this study asked university students in Singapore why they shared misinformation on social media. Gender differences were also tested. The study found that perceived information characteristics such as its ability to spark conversations and its catchiness were top factors. Self-expression and socializing motivations were also among the top reasons. Women reported a higher prevalence of misinformation sharing. The implications for the design of social media applications and information literacy training were discussed.
Original language | English |
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Title of host publication | JCDL 2015 - Proceedings of the 15th ACM/IEEE-CE Joint Conference on Digital Libraries |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
Pages | 111-114 |
Number of pages | 4 |
ISBN (Electronic) | 9781450335942 |
DOIs | |
Publication status | Published - Jun 21 2015 |
Externally published | Yes |
Event | 15th ACM/IEEE-CE Joint Conference on Digital Libraries, JCDL 2015 - Knoxville, United States Duration: Jun 21 2015 → Jun 25 2015 |
Publication series
Name | Proceedings of the ACM/IEEE Joint Conference on Digital Libraries |
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Volume | 2015-June |
ISSN (Print) | 1552-5996 |
Conference
Conference | 15th ACM/IEEE-CE Joint Conference on Digital Libraries, JCDL 2015 |
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Country/Territory | United States |
City | Knoxville |
Period | 6/21/15 → 6/25/15 |
Bibliographical note
Publisher Copyright:© 2015 ACM.
ASJC Scopus Subject Areas
- General Engineering
Keywords
- perceived information characteristics
- sharing of misinformation
- social media
- uses & gratifications