Research output per year
Research output per year
Search results
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2024
BEING AN INFLUENCER
Lou, C., Yi, T. H. & Jia Yan, A. L., Jan 1 2024, The Routledge International Handbook of Changes in Human Perceptions and Behaviors. Taylor and Francis, p. 365-378 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2022
Reviewing the commercial and social impact of social media influencers
Lou, C., Chee, T. & Zhou, X., Aug 8 2022, The Dynamics of Influencer Marketing: A Multidisciplinary Approach. Taylor and Francis, p. 60-79 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access4 Citations (Scopus) -
2016
Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices
Cash, S. B., McAlister, A. R. & Lou, C., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 179-182 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter