Research output per year
Research output per year
Search results
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2018
The primer of social media analytics
Wamba, S. F., Akter, S., Kang, H., Bhattacharya, M. & Upal, M., May 4 2018, Social Media Marketing: Breakthroughs in Research and Practice. IGI Global, p. 809-822 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2012
How does technology persuade? Theoretical mechanisms for persuasive technologies
Sundar, S. S., Oh, J., Kang, H. & Sreenivasan, A., Jan 1 2012, The SAGE Handbook of Persuasion: Developments in Theory and Practice. SAGE Publications Inc., p. 388-404 17 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
39 Citations (Scopus)